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How to grow your small business through social media


As a small business owner the most pressing matter on your mind is how to grow your business. Social media marketing is all the rave when it comes to result-driven marketing tools out in the market.
You must have heard this a thousand times at multiple occasions, consequently this must have made you wonder how to actually benefit from social media to grow your business? Confused on how to go about it,
which medium to choose and where to start? It’s not unusual for you to be perplexed because social media is a vast trajectory. Techflix being a field expert knows social media inside out and has culled a few simple key points to help grow your business via social media without denting your bank account.

1. Why build a social media presence?

Global digital population as of July 2019 (in millions):

The digital population is increasing radically as we speak and the graph above is evidence enough. It is even estimated to hit 3.02 billion active users in a month in the following two years. Thus it is imperative for you to establish your brand’s presence on social media this year, because if you don’t then your competitor will cash on the plethora of consumers.

2. Do not rely on static content.

It is rightly said that content is king. Rubbish content will fail your brand and engaging content will take your business to new heights. Techflix’s team is at par with digital marketing trends and techniques that helps businesses tick in the market.

According to consumer activity and latest algorithm reforms, videos are in-demand and static posts just don’t cut it anymore
Heck, all influencers out there have adapted to vlogging rather than posting pictures for the most part. Check out your favorite influencer’s social media handle and you will know what we are talking about. If you want to attract the audience and stay relevant in the market, then your social media feed should consist of attractive videos which speak to your consumers. Amalgamate this in your digital strategy and you are good to go!

3. Do not rely on static content.

It is rightly said that content is king. Rubbish content will fail your brand and engaging content will take your business to new heights. Techflix’s team is at par with digital marketing trends and techniques that helps businesses tick in the market.

According to consumer activity and latest algorithm reforms, videos are in-demand and static posts just don’t cut it anymore

Heck, all influencers out there have adapted to vlogging rather than posting pictures for the most part. Check out your favorite influencer’s social media handle and you will know what we are talking about. If you want to attract the audience and stay relevant in the market, then your social media feed should consist of attractive videos which speak to your consumers. Amalgamate this in your digital strategy and you are good to go!

4. Drive quality leads to your ecommerce business.

Social media platforms like Instagram and Facebook are immensely powerful for bringing traffic to ecommerce businesses. The key to yield desired results from social media is to generate quality leads.

Yes your brand should be visible online but your goal is not just to gain more likes, it is to escalate your conversion rate. You can boost sales via targeted advertisement on relevant platforms. This will cater directly to the needs of your niche audience and bring in a pool of business for you. Paid marketing is essential to boost sales.

5. Build connections.

The unique aspect of social platforms which differentiate it from other marketing mediums is connectivity. It empowers brands to directly communicate and form a relationship with their customers. This activity builds trust within the customer and sustains a strong credibility of a brand in their eyes. By virtue of which, your prospects increase and customer retention rate escalates.

6. Conclusion.

Now that you have read all that, what is the takeaway? Post engaging content, advertise and connect. These simple key points if followed meticulously will amount to enormous growth for your small business via social media.

Hire Techflix for robust digital marketing services if you seriously wish to expand your business under the guidance of the best digital marketing organization